2025: the exploration year
Before Slapp there was a year of trying things. Vestra's GitHub organisation holds 58 repositories from 2025. Paired into frontends, backends, widgets and templates, they come to 28 distinct ideas. Two more lived on a personal account. All 30 are listed here in the order they were started. Most were killed. Two fed directly into Slapp, two are paused, and one became a delivered client project.
30 entries, 25 killed, 2 merged into Slapp, 2 paused, 1 delivered to a client.
- 1Vestra PortalJanuary to MarchAI search for any website: crawl the pages, embed them, answer questions in Icelandic with links. Sold as a script tag with monthly plans. Two builds, the first on vestra.is.Killed
- 2ReglugerðaleitFebruarySearch Reykjavík's regulations from the Government Gazette in plain Icelandic: the rules on waste, soil and building lots.Killed
- 3Hagstofa searchMarch to AprilAsk Statistics Iceland a question. Every statistical table became a callable function, so the model picks the tables, fetches the numbers and draws the chart.Killed
- 4StigMayRate and review websites on support, accessibility, design, content and speed, with owner verification and a trending list.Killed
- 5Tik StockMay to JuneA vertical swipe feed of stocks with live prices, a watchlist and following. The first mobile app in the company.Killed
- 6WagrJune, touched SeptemberWagers between friends, with a named third party who confirms the winner, paid for with virtual credits. Payments first through Polar, then Coinbase Commerce.Killed
- 7Iceland Activities ChatJuneA chat that finds tours, restaurants and services in Iceland by searching a business directory with tool calls.Killed
- 8Guidance.isJuneA map of Iceland with community stories, folklore and local tips in Icelandic and English, reviews of places, and room for businesses to advertise.Killed
- 9SplittaJune, redesigned March 2026Split a restaurant bill: photograph the receipt, a vision model reads the items, everyone claims theirs, and totals convert between currencies.Paused
- 10UppscriptJune to JulyPaste a recipe URL and an AI extracts the ingredients, steps and photos into a personal cookbook. Paid with credits.Killed
- 11DulvitJulyAn AI workspace for teams: notes, files, meetings, tasks and an assistant over all of it. A side branch added the first Kenni electronic ID sign-in.Merged into Slapp
- 12GoalGroupsJulySet measurable goals, break them into tasks and track them in groups, with likes, comments, streaks and achievements.Killed
- 13LinguLiftJuly to AugustPractise a language by chatting with an AI tutor that corrects you as you go, with riddles, XP and streaks. Eight languages and a waitlist page.Killed
- 14SportaconSeptember to OctoberA sports network where football players build profiles and scouts post roles, with messaging, applications and a paid tier. Web and native app, seven weeks, both founders.Merged into Slapp
- 15Virtual try-onSeptemberUpload four photos of yourself and one of a garment, and an image model dresses you in it. Built on fal.ai image editing.Killed
- 16VESOctoberA styling language that compiles to CSS, designed for LLMs to write: semantic tokens, spacing and contrast constraints, and a VS Code extension.Killed
- 17BlogParrotOctoberMulti-tenant blog hosting where an AI writes the posts on credits, with subdomains, custom domains, themes and analytics.Killed
- 18EventLookerOctoberDescribe an event and find it, as a ChatGPT app and a website, with tickets and QR codes. Its code became the base of the Tixly work.Killed
- 19WeatherRankOctoberRate today's weather in your city from 0 to 10 and see live rankings of cities on a heatmap.Killed
- 20TermifiedOctoberOne script tag that embeds a company's terms and privacy policy and records signed, auditable consent from each user.Killed
- 21MelvenNovemberOne script tag that adds AI to any website: hover summaries, inline insights and a sidebar chat with the page as context.Killed
- 22MathemyNovember to DecemberAn online graphing calculator with an AI assistant that plots, differentiates, integrates and solves. Later packaged as a ChatGPT app.Killed
- 23JoblierNovemberUpload a CV, an AI parses it and matches it to jobs by embeddings, with a separate employer dashboard. Seeded with Icelandic jobs.Killed
- 24Tixly chatNovemberA ChatGPT app over Tixly's ticketing feed: search events by budget, category or venue and see a calendar. Grew into MCP servers and a chat widget delivered to Tixly in March 2026.Delivered to a client
- 25ProblemityNovemberTeachers generate assignments and exams by subject, grade and learning objective, with worked solutions, diagrams and a PDF.Killed
- 26Design TunerNovemberDesign systems by gradient descent against a trained discriminator: fix the colours you want and let the model tune the rest.Killed
- 27Krónan in ChatGPTNovemberSearch Krónan's products and recipes, with nutrition information, from inside ChatGPT. Built in a day.Killed
- 28AI Vision AssistantDecemberPoint the camera at a problem, ask a question, and watch the model reason step by step to a boxed answer.Killed
- 29fot.isDecember, re-scoped July 2026A marketplace for new and used clothes with seller profiles, ratings and gated contact details. Re-scoped as an AI stylist over shops that ship to Iceland.Paused
- 30Melven directoryDecemberA directory where developers list their MCP servers with a discovery file and get a page for AI agents to find.Killed
What the year taught
Most of these were built by one of us in a few days, deployed, and left. The two that got weeks rather than days, Vestra Portal and Sportacon, were the ones we built together. Sportacon gave Slapp its shape: the same monorepo layout and Convex backend, profiles, messaging and a paid tier. Slapp's first commit came three weeks after Sportacon's last one.
The electronic ID sign-in that Slapp is built on was first wired up in July, as a side branch of Dulvit that never merged. The tooling survived too. The Next.js, Expo and Convex templates from that summer are still what new projects start from.